TechInAfrica – A logistics giant, DHL, has launched an e-commerce app called DHL Africa eShop aiming at enabling global retailers to sell their products to African consumers. Through the platform, global retailers and African consumers will enjoy a convenient shopping-selling experience.
Currently, DHL Africa eShop can be download in 11 African countries including Botswana, Ghana, Kenya, Malawi, Mauritius, Nigeria, Rwanda, Sierra Leone, Senegal, South Africa, and Uganda. Furthermore, about 200 retailers in the UK and the US signed for the platform.
DHL is well known for its outstanding delivery and logistics service which has enabled MallForAfrica to develop a platform to connect African merchants to global consumers. Through their strategic partnership, both entities want to support the e-commerce sector on the continent. Moreover, through MallForAfrica’s infrastructure, DHL Africa eShop will help in local payments, procurement, as well as goods delivery.
The e-commerce sector in Africa is on the rise as the African continent has a big population and smartphone users. This potential is seen by DHL Africa and MallForAfrica as a big opportunity, especially because they offer e-commerce competency and competitive logistics system.
In Africa, logistics is one of the issues facing the e-commerce sector. Other e-commerce platforms like Jumia and Konga have their own delivery systems but with a tight budget. And DHL Africa eShop sees this as an advantage for its platform.