TechInAfrica – An East African e-commerce platform for women, Kasha, has been officially launched in Nairobi, Kenya. The company launched the platform in Rwanda three years ago with the aim to provide access for women to the products that they need in a confidential, convenient, and affordable way. Now the company expanded to Kenya with the same ambition.
Joanna Bichsel, Co-Founder and CEO of Kasha, said: “E-commerce is thriving in East Africa, with over 21 million people accessing mobile financial services hence making it easier for consumers to shop online. However, women, who directly make or influence 80% of consumer purchases remain highly underserved in their access to high quality and genuine products.”
Kasha provides various products including menstrual care products, bath and body, sexual health contraceptives & HIV self-tests, beauty products and baby products. As the demand from customers increases, the company will deliver purchased products to customers’ destination no more than an hour.
“Women are driving the world’s economy. Kasha is a technological solution by women that prides itself in providing the products and resources that women need throughout the phases of their lives. More so we also empower women enterprises. Currently, our category partners who create these unique skin and beauty products are women,” Bischel added.
The online platform also provides the local category partners’ products, such as Marini Naturals, Zerufi Organics, and Mosara. Besides the local partners, the company also partners with global brands like Unilever, Johnson & Johnson, and Kim-Fay.
Customers can pay through mobile money, cash payment on delivery or bank card/credit card. The deliveries will be done using motorbikes to ensure that the purchased goods are delivered securely and conveniently. In terms of deliveries, the company will partner with delivery agencies to deliver products to customers across Kenya.
The e-commerce sector in Kenya has the potential to grow economies and market local production, especially with the ownership of around 300 million smartphones.