TechInAfrica – Starting a business in this digital era offers you the opportunity to gain success, especially with the help of social media. Social media provides you tons of options in gaining customers from the targeted audience, it’s just you need to know how to do it properly.
If you run a small business and plan to promote it on your social media channels, here are some tips you need to consider:
- Choose Which Platform to Use
First of all, you want to promote your business on a social media channel. Thus, you will have to create a profile. Before creating one, you’ll have to choose which platforms you want to use. Is it Facebook? Instagram? or other platforms?
Social media channel you choose must facilitate your need based on your type of business. For example, if you run a business like pasty and cakes, Instagram may work as it provides you a wide range of audience.
- Decide Your Display Name
Secondly, which is also important, deciding a display name for your social media account. Usually, you have to use your actual name but you can also use another name as the name of your business in which already recognized by some of your customers.
- Consider the Username and URL Carefully
Username and display name in social media channels usually are different. You can change your display name but not your username and it’s included in your URL. Since you cannot change it when have once registered it, think carefully what should be given to your username.
- Add a Profile Picture
The next important part is adding a profile picture. It can be a challenge whether to use your own profile picture or the logo of your profile picture. It all depends on which business you are in and the goals you want to achieve.
Think about your recognition so far. If you think you have gained enough recognition, you go with your business logo. But make sure to use the same profile picture at other social media channels because your logo means your business brand. People will recognize your products from your image logo.
- Write Your Bio
Don’t leave your bio empty. Write something describing your type of business or some keywords to attract your audience. In social media like Instagram for example, people often add a link to another channel. You can try this too if you have another platform you want to promote.
- Add a Background Image
Finally, what should be included on your social media profile is a background image. Not all social media requires a background image. But for social media like Facebook, LinkedIn, or Twitter, this feature is provided.
You can utilize the space to promote your small business. Add a background image that represents your business. It should be your products or services so that many people will see them.