TechInAfrica – The advancement of technology has brought positive impacts on our lives. We can get a benefit from it by creating an online business and market it using our social media channels. In short, the technology facilitates business owners to get their products known by a wide range of customers.
If you’re a business newbie and have just built your business’s website, you’ll need some good strategies to market your products and services to customers. However, the issue might be about tight marketing budget that limits your move to reach out to more customers.
If you’re willing to optimize your marketing strategy with a tight budget, here are some tips for you:
- SMS Marketing
The first strategy you can use is SMS marketing. You can create a good SMS marketing strategy to reach new customers. Studies reveal that it can drive a higher interest than e-mail marketing. As we all know most people in the world now are using smartphones, this strategy may get to them perfectly. It’s not only a low-cost strategy but also ideal to deliver strong marketing messages to mobile device-attached customers.
- Social Media Marketing
Other than SMS marketing, you can also use the social media marketing strategy. It will take time, effort, and a big commitment to creating a strong social media marketing strategy. Yet, if you’re in a tight budget, this strategy is for you. Despite all the effort and time, you’ll have to spend on using the strategy, it’s a good strategy since billions of people worldwide using social media. You can take advantage of it to engage with your customers through consistent communications and participation.
- Content Marketing
Content marketing is about what you publish online for attracting your new customers. It can be anything as long as it’s related to your audience, including blog posts, tutorials, general or specific articles on your websites. Make sure the contents are credible and powerful so that your website’s visitors will stay longer on your websites.
Search Engine Optimization (SEO) is something you can’t leave behind when talking about online marketing. You need to set SEO based on your visitors’ demand and expectations. Don’t forget to update your website’s contents regularly to keep an outstanding performance. Additionally, you can also insert links and resources on your website’s blog posts.
- Pay-Per-Click (PPC)
Ultimately, you can take benefit from pay-per-click (PPC) strategy. It helps to instantly generate interest in your new online business. The PPC strategy you can consider is Google AdWords where you pay for clicks and attracts you receive from customers. However, if you’re new at using PPC Ads, we advise you to hire a temporal expert during your marketing campaign.