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Trash Thread Textile and Partners Launch an Innovation Challenge to Address Plastic Waste Issue in Kenya

TechInAfrica – Trash Thread Textile partners with Coca-Cola Beverages Africa and PETCO have just launched an innovation challenge called Beyond Bailing Innovation Challenge (BBIC) to find solutions of bailing post-consumer PET plastic.

The BBIC’s main targets are University students, SMEs, and the JuaKali sector to find solutions for managing the PET plastic.

Trash Thread Textile and Partners Launch an Innovation Challenge to Address Plastic Waste Issue in Kenya
Trash Thread Textile and Partners Launch an Innovation Challenge to Address Plastic Waste Issue in Kenya via businesstoday.co.ke

Daryl Wilson, Managing Director of Coca-Cola Beverages Africa in Kenya, said: “The Coca-Cola Company and its bottlers are leading the industry with a bold, ambitious goal: to help collect and recycle a bottle or can for every one we sell by 2030. We’re reimagining our packaging to make it better for our planet and our business. We’re working to build better bottles because packaging shouldn’t harm our world.”

He moreover, added, “We’re also partnering with communities and industry to lead the drive for a World Without Waste. This is where our BBIC programme is key – we’re working to bring people together to help us collect and recycle a bottle or can for every one we sell. Regardless of where it comes from, we want every package to have more than one life.”

There will be some category awards for the winners of the BBIC, including the best innovations to bale-post consumer PET plastic in Manual Baler, Renewable Energy Powered Baler, and Grid Powered Baler.

Trash Thread Textile and Partners Launch an Innovation Challenge to Address Plastic Waste Issue in Kenya
Trash Thread Textile and Partners Launch an Innovation Challenge to Address Plastic Waste Issue in Kenya via crossover.co.ke

Besides finding solutions for PET plastic, the BBIC’s main goals are to promote and nurture innovations in Kenya that will lead to commercialization and wealth generation, jobs creations, and youth entrepreneurship as it’s aligned with the Big 4 Agenda.

“That plastic waste is a challenge globally today is not in question, that there are opportunities that exist in the management of plastic waste has been contentious. However, the realities across the globe show us that the plastics recycling industry is set to grow to close to 6 billion Kenya shilling industry by 2023,” Joyce Waweru, PETCO’s Country Manager for Kenya, said.

The BBIC is working in line with solid waste management and national plastic recycling strategy to collect and recycle post-consumer PET bottles in the country to build awareness among the communities.

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