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Jumia partners with Iroko TV and MasterCard to boost Jumia Prime

The news is one of many examples where companies are partnering to increase business during the pandemic

Jumia prime

Jumia Prime is the flagship loyalty programme that gives users unlimited free delivery on Jumia orders on non-bulky purchases. To promote Jumia Prime, the company just announced a partnership with MasterCard and  IrokoTv.

Iroko TV is a Nigerian movie streaming website offering paid-for Nigerian films.  All Jumia Prime members will have free access to Iroko TV. The Prime bundle will allow free access to the streaming service whether you are on the 3-month, 6-month, or 12-month bundle. MasterCard will give its users a 25% cashback to MasterCard holders who buy the 12-month Jumia prime membership.

Iroko tv

Jumia Prime was launched in 2019 and is available for users in Ibadan, Abuja, and Lagos. The Prime service has its perks including unrestricted access to a wide range of digital services. It was mainly designed for frequent shoppers, sparing them the repetitive cost of shipping fees. Other extra benefits associated with Jumia Prime are free shipping on Express items, free food delivery, Boomplay Premium Unlimited Listening, an IrokoTV package, and a lot more.

Massimiliano Spalazzi who is CEO of Jumia Nigeria expressed deep excitement over the partnership. He pointed out how their partnership with the Nigerian startup will offer customers “free digital entertainment” during the Covid-19.

The CEO of Iroko TV, Jason Njoku expressed how the partnership with Jumia “gives us the opportunity” to showcase exclusive Nollywood series and movies to all Prime members. The access will include Bollywood, Telenovelas, Korean, and Kiddies content.

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