At a time when economic activity across the continent is facing massive disruption from the global pandemic, many businesses are adopting innovative solutions to their business operations. A good example would be ride-hailing startups that halted their logistics services during the lock-down, while others focussed more on delivery of food and essentials.
Described as Africa’s super App, Gozem the popular ride-hailing service, launched a mobile platform allowing users to order gas canisters, groceries, and other essentials. The platform is targeted at users who want to stay safe inside while accessing their basic living needs.
Users download the latest version of the Gozem app, scroll to the shopping section of its menu then pick their desired vendor or items. All desired items reflect in the shopping cart where delivery details are entered, then payment is requested through the Gozem wallet.
Gozem co-founder Emeka Ajene, described the move as a response to the challenges clients face when “navigating these unprecedented times.” The startup expressed delight in accelerating their plans for “eCommerce delivery.” The new service will create value for the customers in Togo and Benin.