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SA mapping startup Eneodata targets FMCG sector with location intelligence data

Eneodata

The startup shares location intelligence data from the townships to FMCG companies so they can derive better value and create opportunities for the locals.

Eneodata was founded in 2018 and is classified as a location intelligence and analytics company working to unlock the value of informal markets through mapping economic activities in hard-to-see areas.

Launched by Vusi Vuma, Eneodata can benefit from his 15 years’ worth of experience in telecoms, FMCG, and in financial services. His motivation behind the idea was the gap in economic activity data on informal African areas and other emerging markets.

An example is Google base maps that are built on search models that do not adequately capture the economic details of marginal places like townships, peri-urban and rural areas. Eneodata maps point of interest (POI) in the townships so that the retail outlets can have more visibility of their supply chains and carry out retail audits. Eneodata has secured a leading SA insurance company as one of its clients and is working to provide location intelligence data to its SME division.

Vuma disclosed their intention to get more companies in South Africa to work with them. They remain ambitious with a plan of scaling outwards to the rest of the continent in two to five years. Once they secure funding, they will be in a position to actualize the plans.

More on Eneodata at Disrupt-Africa

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