TechInAfrica – Africa’s leading data and marketing technology company, Terragon has become the first Africa company to make it to the list of verified Customer Data Platform (CDP) companies.
David Raab, the founder of the CDP Institute commented on the achievement, “Every market has unique requirements. We are pleased to welcome Terragon as a firm that will be able to meet many African companies’ needs for unified customer data”
The CEO of Terragon, Elo Umeh commented, “We are very excited about this recognition. Being listed alongside leading global CDP providers is no small feat. The team is elated and motivated to keep leading the charge in the African Data and Marketing Technology space.”
“Beyond our CDP meeting the standards of this renowned Institute, Our CDP comes equipped with the ability to reach over 350 million profiles of African Customers online and offline; which gives our Clients a huge leap in their data-driven marketing efforts.”
Terragon has also integrated a Facebook solution, called Facebook Conversions API to capture important online and offline through performance-based campaigns, such as customer acquisition, app install, a lead generation without cookies. As the only African-founded CDP partner for the solution, it will offer more data control, reliability, and privacy compliance for the company.
Source: APO Group