Grace Ashiru
Tactful AI, an Egyptian customer experience platform, has raised $1 million in pre-Series A funding co-led by Foras AI and M Empire, with participation from deep-tech angel investors.
The company develops an AI-powered platform that enables enterprises to automate customer service workflows while maintaining operational control. The platform uses agentic AI to resolve customer requests end-to-end.
Tactful AI reported over 100x growth in platform usage over the past 12 months through collaboration with enterprise clients including Elaraby Group, Raneen, Lucky App, valU, and Bosta across retail, fintech, logistics, and consumer services sectors.
The funding will support expansion in Egypt, exploration of new markets across Europe, the Middle East, and Africa, and research and development to enhance AI capabilities, scalability, and platform integrations.
The round included investments from Foras AI, M Empire, and deep-tech founders Omar Gabr, Mohamed Samir, and Ahmed Fakhry, alongside company founders Mohamed Elmasry and Mohamed Hassan.
This funding builds on a previous $5 million R&D investment, with the company planning to double that investment over the next three years. Tactful AI targets a Series A round within 12 months.
The founders completed a management buyback after Tactful AI was acquired in 2022 by European communications company Dstny, regaining full ownership in July 2025.
Founded in 2016, Tactful AI is headquartered in Cambridge, UK, with Egyptian roots. The platform helps enterprises convert customer data into actionable insights and optimize service operations.
Mohamed Elmasry, Founder and CEO, said the company prioritized product-market fit over rapid expansion, working closely with enterprise customers to understand how agentic AI can be applied in production environments.
Maged Ghoniema, General Partner at M Empire, said Tactful AI has demonstrated enterprise adoption and understanding of customer experience needs.
