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Payment Platform NjiaPay Raises $2.1 Million Seed Funding

South African payment orchestration platform NjiaPay has raised $2.1 million in seed funding led by European B2B SaaS investor Newion Partners, the company announced on March 9, 2026.

NjiaPay was spun out of South African international calling startup Talk360 as an independent entity in December 2024, according to the company. The company previously raised $1 million in pre-seed funding in January 2025.

NjiaPay is headquartered in Amsterdam with offices in Cape Town and Johannesburg, and has approximately 20 employees, according to company information.

The company was founded by Jonatan Allback, who serves as CEO, and Roderick Simons, who serves as Co-founder and CPTO. Allback previously worked at Adyen for over eight years, according to his background.

NjiaPay operates as a payment orchestration layer that sits on top of merchants’ existing payment service providers (PSPs). Through a single API integration, the platform routes transactions in real time to select payment providers and consolidates performance data into one unified view, according to the company’s description.

The platform does not replace PSPs but coordinates them, according to the company.

Talk360 was NjiaPay’s first client. After implementing the platform, Talk360 reduced six PSP integrations to one and achieved a 25 percent increase in checkout conversion in key markets, according to the company.

Current clients include Talk360, Anytime Fitness South Africa, and Melon Mobile, according to company announcements.

The company stated the capital will be used to expand engineering and commercial teams, strengthen integrations, and accelerate growth across Africa.

The funding will support hiring engineers and payments specialists, developing AI-powered payment tools, and building out the platform, according to the company.

NjiaPay plans to introduce Card Account Updater to South Africa, a tool that automatically updates saved card details when a customer’s card changes. The company stated the tool has been widely used internationally for more than a decade but remains underutilized in South Africa.

According to the company, recurring and subscription businesses are particularly vulnerable to payment failure, with approximately one in five transactions failing due to expired or replaced cards.

“We back founders with deep category expertise who solve foundational business problems with exceptional software. Despite rapid fintech innovation, payments across Africa remain fragmented and complex for merchants,” said Mathijs de Wit, managing partner at Newion Partners, in the company’s announcement.

South Africa’s fintech sector attracted 70 percent of the country’s total startup funding in 2024, according to reports cited in coverage of the announcement.

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Grace Ashiru

Written by Grace Ashiru

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