Grace Ashiru
Middle East and North Africa education technology company Abwaab has acquired Egyptian edtech software provider Eduact, expanding its business beyond direct-to-student digital learning and into technology infrastructure for teachers and physical learning centres.
The financial terms of the acquisition were not disclosed.
The transaction gives Abwaab access to Eduact’s network of independent teachers and learning centres in Egypt while adding software designed to help educators manage both their online and offline operations.
For Abwaab, the acquisition represents a broader shift in strategy. The company has traditionally focused on providing digital educational content directly to students, but the Eduact deal will allow it to serve teachers and tutoring businesses that continue to play a significant role in Egypt’s education sector.
Abwaab operates across six markets in the Middle East and North Africa and has built its platform around curriculum-focused digital learning, video lessons and technology-supported assessment tools.
Eduact, meanwhile, has developed software aimed at independent educators and smaller learning centres. Founded in Egypt in 2020, the company provides tools that allow education providers to manage content, student assessments, grading, payments and workflows involving both classroom and digital learning.
Bringing the two businesses together means Abwaab can combine its existing student-facing technology and content with Eduact’s infrastructure and relationships with teachers and educational centres.
The companies plan to integrate Eduact’s technology into Abwaab’s wider platform while using Abwaab’s regional presence to make the services available to more educators in Egypt and potentially other markets across the region.
The acquisition comes as education technology companies increasingly look for business models that connect digital learning with the traditional education structures that remain widely used by students and families.
Egypt presents a particularly important market for this approach. Private tutors and supplementary learning centres remain central to the education system, particularly for students preparing for important national examinations.
Rather than attempting to replace these teachers and centres entirely with online learning platforms, Abwaab is positioning itself to provide them with the technology needed to operate more efficiently.
The strategy could allow Abwaab to participate in both sides of the education market. Students can continue accessing learning material through its digital platform, while teachers and education centres can use Eduact’s software to manage their businesses and interactions with learners.
Hamdi Tabbaa, co-founder and CEO of Abwaab, said the company’s approach to improving education across the Arab world involves working with teams that already understand and address challenges within their local markets.
Eduact’s experience building relationships with teachers and learning centres across Egypt was therefore an important part of the acquisition.
The Egyptian company has also sought to make educational technology available to teachers operating outside the country’s largest urban centres.
Eduact co-founder and CEO Adham Hamed has highlighted the importance of helping educators in towns and smaller communities access technology, particularly in areas that may receive less attention from major education technology platforms.
Integrating Eduact could consequently give Abwaab an opportunity to extend its reach beyond students concentrated in major cities and connect with a wider network of educators.
The acquisition also reflects the growing popularity of hybrid business models within education technology.
Instead of relying exclusively on a direct-to-consumer model, companies are increasingly supplying software and digital infrastructure to teachers, schools and smaller education businesses that already have relationships with students.
Under such a model, Abwaab does not have to compete directly with every private tutor or physical learning centre. It can instead provide the technology that helps those businesses deliver educational services.
The approach could also create opportunities for the company to introduce Abwaab’s content and technology to educators already using Eduact, while exposing Abwaab’s existing student base to learning centres and teachers operating through the acquired platform.
Successful integration will, however, require Abwaab to bring together two businesses with different customer groups.
Abwaab has historically built a consumer-facing brand aimed primarily at students, while Eduact operates more as a technology provider supporting teachers and learning businesses behind the scenes.
The ability to connect those two groups could determine how much additional value the acquisition creates.
The transaction is also part of a wider pattern of consolidation within the Middle East and North Africa technology ecosystem as startups increasingly look toward acquisitions and partnerships to accelerate growth.
For venture-backed companies, acquisitions can provide access to customers, technology and new markets without requiring businesses to build every capability internally.
The Eduact transaction is Abwaab’s second acquisition in 2026. Earlier in the year, the company acquired Egyptian university admissions business Apex Education, expanding its offering into international university admissions and advisory services.
That earlier deal extended Abwaab’s reach into services for students preparing to move from secondary education into universities, while the Eduact acquisition expands the business in another direction by bringing teachers and tutoring centres into its ecosystem.
Together, the transactions suggest Abwaab is developing a broader education platform rather than remaining solely an online learning provider.
Abwaab was founded in Jordan in 2019 by Hamdi Tabbaa, Sabri Hakim and Hussein AlSarabi. The company has since expanded into multiple markets across the MENA region and has raised more than $30 million from regional and international investors.
Its previous investors include firms such as BECO Capital, 4DX Ventures, GSV Ventures and Watar Partners.
The company has also previously used acquisitions as part of its expansion strategy, including its earlier purchase of Pakistani education technology company Edmatrix.
With Eduact now joining the business, Abwaab is betting that the future of education technology in markets such as Egypt will not be exclusively online or offline.
Instead, its strategy increasingly centres on connecting digital content, software, students, teachers and physical education centres through a single wider ecosystem.
As the new academic year begins, Eduact’s Cairo-based team is expected to operate under the Abwaab umbrella, with the companies working to integrate their technologies and extend the combined offering across Abwaab’s regional markets.
The acquisition gives Abwaab a stronger position in Egypt while providing the company with another route to reach students through the teachers and learning centres they already use.
For Abwaab, the deal signals an expansion from simply delivering education directly to students towards providing some of the technology infrastructure used by the wider education market.
