Grace Ashiru
Suplyd, the Cairo-based digital procurement platform for the restaurant sector, has announced the successful completion of a $2 million pre-Series A funding round. The round was led by 4DX Ventures, Camel Ventures, and Plus VC, with additional participation from Seedstars and existing investors. The funding will help support the company’s mission to build a robust infrastructure for restaurant operations and further extend its reach into untapped areas across Egypt.
Founded in 2022, Suplyd offers digital procurement solutions tailored to small and medium-sized restaurants, aiming to address longstanding inefficiencies within Egypt’s $10 billion HORECA (Hotel, Restaurant, and Catering) supply chain. By directly connecting restaurants with suppliers and streamlining procurement workflows, Suplyd is working to overcome challenges like fragmented supply chains, unreliable deliveries, and lack of transparency.
Since its initial $1.6 million pre-seed round in 2022, Suplyd has grown nearly 20-fold in terms of restaurants served and the value of goods delivered. Currently, the company serves over 5,000 restaurant customers, continuously introducing new operational tools and services to simplify the backend operations for restaurant owners.
“We’ve built Suplyd into an integral part of Egypt’s restaurant ecosystem over the past four years,” said Gohar Said, Founder and CEO of Suplyd. “That progress has brought with it greater responsibility and even bigger ambition. What began as a bold idea now powers thousands of restaurants daily. We’ve faced challenges, adapted to change, and earned the trust of our customers, partners, and investors. We haven’t just observed the industry’s digital transformation; we’ve actively led it. And we’re just getting started. There’s much more to build, and we’re here for the long haul.”
Suplyd plans to use the new capital to enhance its platform beyond procurement, accelerate the development of new service verticals, and expand further within Egypt. With one of the highest rates of tech adoption among B2B supply chain players in the region, the company is well-positioned to unlock additional efficiencies with minimal friction.
“At 4DX Ventures, we’re proud to have been one of the earliest backers of Suplyd, a company addressing the massive inefficiencies in Egypt’s $10B+ HORECA supply chain,” said Peter Orth, Partner at 4DX Ventures. “Suplyd’s digital procurement platform caters to the long tail of restaurants that have often been overlooked. Their early success, strong supplier relationships, and diversified revenue streams only reinforced our confidence in them. Powered by industry veterans, we believe Suplyd is well-positioned to become a category-defining player in the region.”
Hasan Haider, Founder and Managing Partner at Plus VC, commented on the fundraising announcement, saying: “Suplyd has become a key enabler of Egypt’s F&B sector’s digital transformation, turning a previously fragmented procurement process into a streamlined, tech-driven solution. Their strong traction over the past four years demonstrates the team’s deep market understanding and operational excellence. As early supporters, we’ve witnessed firsthand how Suplyd has emerged as a pioneer, driving meaningful change in the F&B space. At Plus VC, we are committed to supporting visionary founders across MENA who are building scalable infrastructure for the future. We’re excited to continue supporting Gohar and the team as they scale their impact and drive innovation in the region.”
Suplyd provides a reliable, end-to-end digital solution that simplifies restaurant supply procurement. By replacing fragmented daily orders with a single, streamlined platform, operators gain access to hundreds of quality products, real-time analytics, and valuable procurement insights. With a fully digital trail, Suplyd helps reduce waste, cut costs, and improve supply chain predictability, making it the go-to one-stop shop for F&B operators across Egypt.
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