Grace Ashiru
Cairo-based Bluworks, a human resources technology startup, has secured $1 million in seed funding to accelerate growth in Egypt and expand across the Middle East and North Africa (MENA). The funding round was led by A15, Enza Capital, and Beltone Venture Capital, with participation from Acasia Ventures and strategic angel investors.
Founded in 2022 by Hussein Wahdan and Farah Osman, Bluworks develops a digital workforce management platform tailored for businesses with large frontline and blue-collar workforces. The platform offers tools for employee scheduling, attendance tracking, payroll processing, compliance, and real-time salary disbursement, aiming to replace outdated, manual HR processes often used by SMEs.
Investors noted the vast opportunity in MENA’s workforce sector, where many companies still rely on paper logs and fragmented software for essential HR functions. The need for digital solutions targeting frontline employees remains largely unmet.
Bluworks plans to use the new funding to deepen its presence in Egypt’s SME market, form strategic partnerships, and kick off its regional growth strategy in MENA. The company aims to enhance its platform’s capabilities and expand its commercial footprint.
CEO Hussein Wahdan emphasized that the investment is crucial for scaling Bluworks’ model beyond Egypt, focusing on improving operational efficiency and transparency for both employers and workers across the region.
This seed funding follows a previous $1 million pre-seed round and underscores the growing investor interest in HR technology solutions designed to address workforce management challenges in emerging markets.
