Grace Ashiru
Egyptian HR technology startup Qualiphi has completed the acquisition of Career Club, a virtual career platform formerly under the ownership of iCareer, in a deal valued in the six figures. The transaction was finalized in the second half of 2025 and marks a significant move in the company’s ambition to dominate AI-powered career enablement across the Middle East and North Africa.
Established in 2025 by Nevien Magdy, Qualiphi operates an AI-driven Career Services Management platform that brings together universities, employers, and students within a single digital environment focused on career development and employment outcomes. With this acquisition, the company absorbs a platform that iCareer — one of the Arab region’s foremost names in career consulting and graduate employability — originally built as a virtual career centre to narrow the gap between educational institutions and the job market.
Career Club had previously been used in programs run by international development bodies including the International Labour Organization, UK Aid, and Germany’s GIZ, lending it strong credibility across the region.
Qualiphi’s approach takes students through a complete journey — beginning with self-assessments, moving through tailored courses and CV coaching, and ending with employment placement. Employers also actively shape this pipeline by offering courses directly on the platform and hiring top performers.
Nevien Magdy, Founder and CEO of Qualiphi, described the deal as a foundational step toward building a leading regional platform for AI-powered career enablement, with the goal of creating an integrated digital ecosystem connecting universities, employers, and career centres so that young people can better prepare for the future of work. She noted that Egypt’s growing graduate population and large youth demographic represent a substantial market opportunity for technology-driven career services.
Through the integration of Career Club, Qualiphi intends to broaden its offerings to include career guidance, skills development, CV improvement tools, and digital job fairs. The company currently serves as the official digital career platform for several universities and institutions in Egypt and Saudi Arabia, including the Egyptian Ministry of Higher Education and Scientific Research and Ain Shams University. It has supported over 500,000 students across Egypt and partnered with three Gulf universities serving more than 7,000 students from ten different nationalities.
Looking ahead, Qualiphi plans to bring 15 additional Egyptian universities onto its platform in 2026 and expand into two more GCC countries as part of its next phase of regional growth. The deal reflects the wider urgency around career infrastructure in Egypt, where approximately 743,000 graduates entered the labour market in 2024 and the total workforce stood at around 34.7 million in 2025.
