Grace Ashiru
Mataa, a Libya-based e-commerce platform, has successfully closed its first Seed investment round, supported by a group of Libyan business angels. This milestone marks a pivotal step in the startup’s mission to advance digital commerce across Libya and the broader North African region.
Commenting on the announcement, Mataa’s Founder and CEO, Ibrahim Shuwehdi, shared that the newly secured funds will be directed toward enhancing the company’s operational capabilities—particularly in first-mile and last-mile logistics—expanding its central warehouse, and onboarding a wider range of suppliers and product categories. The company also aims to attract experienced regional talent within the e-commerce sector to support its long-term strategic growth.
With this capital injection, Mataa is set to reinforce its marketplace model, empowering Libyan merchants to access a nationwide audience of over 6 million internet users. The platform further facilitates Facebook-based sellers by offering seamless product integration, which is designed to boost conversion rates and reduce the reliance on paid advertising.
Shuwehdi highlighted that investor trust in the founding team, along with Libya’s strategic geographic location—positioned at the center of a $830 billion North African market comprising 275 million people—were key elements that helped secure this investment round.
Beyond being a financial catalyst, the company sees this funding as a broader signal to the entrepreneurial ecosystem, aiming to inspire increased venture investment into Libyan startups and small businesses.
