Grace Ashiru
M-KOPA Nigeria has released its first Impact Report, announcing over ₦230 billion in credit unlocked for over 1 million customers, becoming M-KOPA’s fastest-growing market and fastest to reach this milestone. The report highlights the company’s contribution to income generation, digital inclusion and economic opportunity for Every Day Earners across the country.
Since 2019, M-KOPA Nigeria has been working to dismantle barriers to financial inclusion by providing flexible smartphone financing and digital financial tools that align with how people in the informal economy earn and manage their money.
Impact Highlights
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77% of customers use smartphones or digital loans to generate income
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75% report earning more since accessing M-KOPA
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99% of agents report increased earnings
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81% of long-term customers report improved household expenses
The inaugural Nigeria Impact Report demonstrates strong customer outcomes across income generation, financial inclusion, and economic empowerment. M-KOPA has enabled 290,000 first-time smartphone users, while 56% of agents accessed their first income opportunity through the platform.
Babajide Duroshola, General Manager, M-KOPA Nigeria, said:
“Nigeria represents extraordinary potential, and we’re proud that it has become M-KOPA’s fastest-growing market. Our Impact Report shows that when Every Day Earners gain access to the right digital and financial tools, they use them to create stability and long-term progress for their families. This is about access that unlocks opportunity and sustained prosperity.”
Digital Access Powering Progress
The rapid growth is translating into tangible outcomes. 81% of long-term customers report improvements in their household expenses, demonstrating how sustained access to digital tools supports financial stability over time.
Customer Story: From Rice Seller to Digital Entrepreneur
Suliyat, a rice seller, exemplifies this transformation.
“When I found out the M-KOPA deposit was just NGN 40,000, I paid immediately. With the money I had been saving, I bought more rice for my business. Now, I can pay the kids’ school fees and grow my business. With my smartphone, I keep in contact with suppliers, manage my salesgirls, and even post TikTok videos of my food.”
Suliyat’s experience reflects a broader pattern across M-KOPA’s customer base, where smartphones serve as critical business tools rather than luxury items.
Building Nigeria’s Strongest Agent Network
Nigeria leads all M-KOPA markets in agent network performance, with 11,000 active Direct Sales Agents and turnover at just 0.1%. 99% of agents report earning more through M-KOPA, while 56% accessed their first income opportunity through the platform.
Agent Story: Empowerment Through Opportunity
Adewunmi’s journey exemplifies the transformative career pathways M-KOPA creates. Shortly after giving birth to her son in 2021, her former manager told her about an opportunity to become an M-KOPA agent. She embraced the role and, through her strong performance, was later promoted to Sales Lead, where she now manages 20 sales agents.
“Working with M-KOPA has truly empowered me. I can now manage daily expenses, handle emergencies, invest in my future, take care of my family, and pay my child’s school fees. I’ve learned how to attend to and communicate better with customers and how to be more patient, even though I used to be very impatient. I’ve also learned how to handle different types of people professionally. In addition, my sales and negotiation skills have improved, I manage my time more effectively, and I’ve gained a lot more confidence.”
Closing the Gender Gap Through Inclusion
M-KOPA Nigeria is making measurable progress in closing the gender gap. Women’s customer participation increased from 29% in 2024 to 33% in 2025, while women now represent 53% of active sales agents, a 42% increase. This focus on women’s inclusion is delivering results: 52% of women customers accessed their first formal loan through M-KOPA, highlighting the platform’s critical role in expanding financial access for women at scale.
Creating Local Market Impact
M-KOPA Nigeria delivers tangible local impact through:
Employment & Opportunity
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11,000 active Direct Sales Agents nationwide
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Lowest agent turnover rate (0.1%) across all M-KOPA markets
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56% of agents accessed their first income opportunity through M-KOPA
Strategic Partnerships
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Partnerships with MTN, Samsung, and HMD are embedding value into customers’ daily lives
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Expanding access to smartphones and digital financial services nationwide
Looking Ahead
As M-KOPA Nigeria continues to expand, the focus remains on ensuring more Every Day Earners gain access to the digital and financial tools they need to build resilient, prosperous futures in Nigeria’s rapidly digitising economy.
