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Top 5 Startups to Watch in Morocco in 2025

  • Talaty: AI-powered platform revolutionizing SMB financing, reducing default rates by 90%, and expanding financial inclusion across Francophone Africa.
  • Inyad: Inyad develops cutting-edge mobile applications designed to empower small and medium-sized businesses by boosting sales, optimizing operations, and driving growth.
  • Yakeey: Yakeey is an all-inclusive marketplace revolutionizing the real estate experience by simplifying the buying, selling, and renting of properties. It makes transactions more
  • Agenz: Provides individuals with real-time, credible real estate market data, enabling informed decisions and effective navigation of the real estate landscape.
  • Cathedis: Partners with e-merchants to navigate the evolving e-commerce landscape, offering competitive, personalized, and innovative solutions that enhance business operations and improve customer experiences.

These startups showcase Morocco’s potential as a regional hub for innovation, offering scalable solutions to local challenges while promoting economic growth and sustainability.

Startups in Morocco: Jobop – AI-Powered Digital Recruitment Platform

1. Talaty: Transforming Local Industries

Talaty

Launched in 2022 by Soulaimane Lahrech, Simo Bernoussi, Ilyas Oudghiri, and Zakaria E., Talaty is reshaping SMB financing in Morocco using AI. Their advanced platform has become a game-changer for small and medium-sized businesses seeking funding through traditional banks.

By leveraging AI, Talaty has cut default rates by an impressive 90%, making it easier for more SMBs to secure financing [3]. The platform’s success lies in its advanced credit assessment methods, which have opened up new opportunities for local businesses.

Backed by funding from Witamax and Renew Capital, Talaty is now focused on expanding its reach across Morocco and Francophone Africa. Hiba Mrani Alaoui, Managing Partner at Witamax, highlighted the importance of this investment:

“This investment represents a crucial milestone in our mission to scale AI-driven financing solutions across Morocco and Francophone Africa. Our goal is to empower local businesses and drive financial inclusion.” [3]

Talaty blends behavioral finance with AI to refine credit scoring, establishing itself as a leader in fintech. This approach has bolstered Morocco’s reputation as a regional hub for financial technology.

With features like instant lending and faster credit assessments, Talaty is changing the way businesses in North Africa access financing [3]. While Talaty focuses on financial transformation, Moove is making strides in Morocco’s mobility sector.

2. Inyad: Driving Change in Mobility

Yakeey is making property transactions in Morocco more efficient with its digital marketplace. The platform is designed to simplify the processes of buying, selling, and renting properties, offering users a secure and accessible experience [1]. By integrating advanced technology, Yakeey supports real estate professionals and individuals alike, enabling smoother transactions and fostering trust in the market [2].

In partnership with the National Council of the Order of Notaries of Morocco (CNONM), Yakeey introduced an AI-driven property valuation tool. This tool helps ensure accurate property pricing, giving buyers and sellers reliable data to guide their decisions [3.] The platform includes detailed property listings with high-quality photos, descriptions, and precise locations, helping users find properties that meet their needs [4].

Yakeey also provides personalized support through its YakeeyPRO service, a network of real estate advisors who assist users at every stage of their transactions. This combination of digital tools and expert guidance helps users navigate the property market effectively[ 5]. Additionally, the platform offers tools to estimate property values, helping sellers set fair and competitive prices [6].

As Morocco moves towards greater digital adoption, Yakeey plays a vital role in improving accessibility and transparency in real estate. By enabling smoother transactions and supporting informed decisions, Yakeey contributes to the growth of the property sector and aligns with the country’s digital transformation goals [7].

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3. Yakeey: Simplifying Real Estate, Empowering You.

Yakeey is making property transactions in Morocco more efficient with its digital marketplace. The platform is designed to simplify the processes of buying, selling, and renting properties, offering users a secure and accessible experience [1]. By integrating advanced technology, Yakeey supports real estate professionals and individuals alike, enabling smoother transactions and fostering trust in the market [2].

In partnership with the National Council of the Order of Notaries of Morocco (CNONM), Yakeey introduced an AI-driven property valuation tool. This tool helps ensure accurate property pricing, giving buyers and sellers reliable data to guide their decisions [3.] The platform includes detailed property listings with high-quality photos, descriptions, and precise locations, helping users find properties that meet their needs [4].

Yakeey also provides personalized support through its YakeeyPRO service, a network of real estate advisors who assist users at every stage of their transactions. This combination of digital tools and expert guidance helps users navigate the property market effectively[ 5]. Additionally, the platform offers tools to estimate property values, helping sellers set fair and competitive prices [6].

As Morocco moves towards greater digital adoption, Yakeey plays a vital role in improving accessibility and transparency in real estate. By enabling smoother transactions and supporting informed decisions, Yakeey contributes to the growth of the property sector and aligns with the country’s digital transformation goals [7].

4. Agenz: Empowering Real Estate Decisions with Data

 

 

Agenz, founded in 2020 by Malik Belkeziz, uses advanced data analytics to enhance the transparency of Morocco’s real estate market. The platform provides real-time property valuations and in-depth market insights, helping buyers, sellers, and professionals make informed decisions [1]. Its algorithms are designed to assess property prices based on various factors, including location, market trends, and historical data [2].

In October 2024, Agenz secured significant investment from Renew Capital to expand its operations within Morocco and across Africa [3. The funding has allowed Agenz to improve its platform, offering services such as lead generation for real estate agents, detailed property estimations, and personalized recommendations [4.]

Agenz’s tools cater to both individuals and industry professionals, providing accessible solutions that promote efficiency in property transactions. The platform’s intuitive interface enables users with varying levels of expertise to navigate its features seamlessly[ 5]. Its emphasis on data accuracy and usability has positioned Agenz as a trusted resource in Morocco’s property sector [6].

The company’s commitment to transparency aligns with Morocco’s broader digital transformation efforts. By providing accurate property valuations and fostering trust among stakeholders, Agenz contributes to modernizing the real estate market and addressing its longstanding challenges[ 7]. This approach not only benefits individuals but also supports professionals seeking reliable market data[ 8].

5. Cathedis;  Delivering Solutions, Connecting Markets

 

Cathedis, established in 2015 by Imad Mansour Zekri, is a logistics startup offering last-mile delivery solutions tailored for Morocco’s e-commerce sector. The company provides services such as real-time tracking, cash-on-delivery options, and streamlined return processes, enhancing the efficiency of online retail logistics[ 1]. By addressing logistical bottlenecks, Cathedis supports the rapid growth of e-commerce in Morocco[ 2].

In October 2024, Cathedis raised $713,000 in funding from Fond Capital Venture and Beltone Venture Capital to expand its infrastructure and scale operations[ 3]. This followed a $735,940 pre-Series A round in January 2023, led by Afrimobility and CDG Invest, which enabled the company to enhance its logistics capacity [4]

Conclusion

Morocco’s startup ecosystem is evolving quickly, with companies making strides in technology, fintech, healthcare, and renewable energy. The five startups discussed in this article—Talaty, Inyad, Yakeey, Agenz, and Cathedis—showcase the potential for growth and influence in Morocco’s market through 2025 and beyond.

Key funding rounds and partnerships highlight their growth trajectories. Talaty is revolutionizing Morocco’s financial technology sector with AI-powered tools that reduce default rates and empower small businesses to access credit [1]. Inyad has facilitated over $18 billion in transactions across Africa and the Middle East, empowering more than 4 million small and medium-sized businesses with innovative tools [2]. Yakeey is simplifying Morocco’s real estate market by introducing AI-backed valuation tools in partnership with the National Council of Notaries, alongside streamlining property transactions[3]. Agenz is modernizing the property sector with data-driven platforms that provide accurate valuations and in-depth market insights[ 4]. Meanwhile, Cathedis is addressing e-commerce challenges by building a robust last-mile logistics network that covers over 600 Moroccan cities and regions[ 5].

These startups are not just achieving individual milestones—they’re reshaping Morocco’s core industries. Their innovative solutions align with the country’s push for economic diversification and tech-driven progress. For investors and entrepreneurs, these companies represent opportunities to tackle local challenges while scaling solutions for regional markets.

As global interest in Morocco grows, these startups are setting the tone for the country’s future. By solving pressing issues in financial inclusion, logistics, and real estate, and creating scalable solutions, they are driving job creation, fostering innovation, and positioning Morocco as a hub for regional progress. Together, they are propelling Morocco toward becoming a leader in digital transformation and sustainable development.

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Written by Kevin Mwangi

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