AUTO24.africa Expands Its New-Car Pricing Platform Across Africa Following Koto.ci Acquisition

Africar Group, parent company of AUTO24.africa, is accelerating its mission to improve price transparency and decision-making for African car buyers following its 2025 acquisition of Koto.ci, Côte d’Ivoire’s leading new-car price comparison platform.

Building on that acquisition, the group has now launched three new pricing and comparison platforms in key markets:

• Koto.sn (Senegal)

• Koto.rw (Rwanda)

• BuyNewCar.co.za (South Africa)

Africar Group also confirmed that its next launch is planned for Morocco in the coming months.

A pan-African strategy built on transparency, data, and trust

Across many African markets, new-car pricing remains difficult to compare due to fragmentation and inconsistent visibility by country. Buyers often struggle to benchmark models, versions, specifications, and official pricing.

Through the Koto platforms and BuyNewCar.co.za, Africar Group is building a structured, scalable network of new-car price intelligence designed to:

• help consumers compare models and make more informed purchase decisions

• support SMEs and corporates in managing and optimizing fleet purchases

• professionalize the market through trusted, reference pricing and standardized data

From Côte d’Ivoire to multi-country rollout

The acquisition of Koto.ci in 2025 marked a strategic inflection point: instead of operating a single-country product, Africar Group established a replicable rollout model to expand new-car pricing transparency across multiple markets—guided by a clear ambition: make structured, accessible, and transparent new-car pricing available across Africa.

Market launches and early platform depth

Senegal: Koto.sn
Koto.sn launches as Senegal’s first dedicated new-car price comparison platform, listing at launch:

• 24 brands

• 114+ models

Africar Group’s ecosystem in Senegal includes Gaaraas.com, AUTO24.sn, AutoMag.sn, and Koto.sn.

Rwanda: Koto.rw
Koto.rw launches as Rwanda’s first dedicated new-car price comparison platform, featuring at launch:

• 10 brands

• 40+ models

Africar Group’s ecosystem in Rwanda includes Carisoko.com, AUTO24.rw, AutoMag.rw, and Koto.rw.

South Africa: BuyNewCar.co.za
BuyNewCar.co.za launches as an independent new-car pricing reference for Africa’s largest automotive market. At launch, the platform includes:

• 50+ brands

• 180+ models

Africar Group’s ecosystem in South Africa includes imotoimoto.co.za, AUTO24.co.za, ImotoNews.co.za, and BuyNewCar.co.za.

Morocco next

Africar Group confirmed Morocco as the next market in its new-car pricing platform expansion roadmap.

Building Africa’s most complete automotive digital ecosystem

Africar Group is developing an end-to-end automotive digital ecosystem across the continent, combining:

• classifieds marketplaces

• certified used-car sales via AUTO24

• automotive news and content platforms

• new-car price intelligence platforms (Koto / BuyNewCar)

This ecosystem is designed to support the full buyer journey: Discover → Compare → Decide → Buy → Maintain & Trade-In.

About Africar Group & AUTO24.africa

Africar Group is a pan-African automotive digital operator. Its flagship platform, AUTO24.africa, backed by Stellantis, is a certified used-car marketplace operating across multiple African markets. The group continues expanding its portfolio of platforms focused on transparency, trusted data, and digital transformation across the automotive value chain.