Grace Ashiru
Adbot, a South African ad-tech startup that uses AI to help small businesses drive productive online advertising campaigns, recently announced its plans to extend into Nigeria after endorsing a seed round.
Data obtained from a McKinsey report shows that the number of Africans who utilize online platforms for buying goods and services has increased exponentially. According to the report, this increase is attributed to several factors including high internet use, increasing middle class and income.
The Growth witnessed in the African online market has only made Small Business to seek new ways to reach their online target customer. They are however limited by a lack of resources and expertise.
It is this lack that Adbot seeks to solve. Adbot’s AI-powered platform controls the management of online advertising campaigns, allowing small businesses to focus on their core operations. Adbot’s platform uses machine learning to optimize ad campaigns for performance, ensuring that small businesses get the most out of their advertising budgets.
Adbot is currently available in South Africa and Nigeria. The company plans to expand into other African markets soon.
Adbot’s platform is easy to use. Small businesses simply create an account, provide some basic information about their business, and select the keywords they want to target. Adbot’s AI then takes over, creating and managing ad campaigns that are tailored to the specific needs of each business.
Adbot’s platform is also very affordable. Small businesses only pay for the clicks they receive, and there are no monthly or hidden fees.
There are several benefits to using Adbot, including:
Increased efficiency: Adbot’s AI-powered platform automates the management of online advertising campaigns, freeing up small businesses to focus on their core operations.
Improved performance: Adbot’s machine learning algorithms optimize ad campaigns for performance, ensuring that small businesses get the most out of their advertising budgets.
Affordability: Small businesses only pay for the clicks they receive, and there are no monthly or hidden fees.
The future of online advertising in Africa is bright. The continent has a young, growing population with increasing internet access. This provides a huge opportunity for small businesses to reach new customers online.
Adbot is well-positioned to capitalize on this opportunity. The company’s AI-powered platform is easy to use and affordable, making it a great option for small businesses in Africa. With Adbot, small businesses can now reach their target customers online and grow their businesses.
