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African Property Group: Pioneering Digital Transformation in Africa’s Property Market


Just as Africar Group led a digital revolution in Africa’s automotive industry, African Property Group, a subsidiary of ECV Group, is harnessing the power of technology to reshape Africa’s real estate landscape.

African Property Group[APG] is a major player in online marketplaces in African markets, providing locals and professionals to buy, sell and rent properties 

It uses market knowledge, data intelligence, and global technology to bring property portals nearer to users. This effort increases the efficiency and convenience of property transactions for all parties involved. 

Expansion and Growth in Response to Market Demands

As a result of Africa’s increasing GDP, high demand among middle and upper-class across large parts of the continent has fueled an increase in the demand for accommodation facilities. 

To address this pressing issue, APG has strategically expanded its operations during the last year into several new markets, including Namibia, Uganda, Tanzania, Congo, Guinea, Senegal, Benin, Burkina Faso, Ivory Coast, Cameroon, Gabon, and Mali.

APG has made strides toward innovation by transitioning from traditional online classifieds to transactional marketplaces. These marketplaces have enhanced features directed toward greater user engagement. 

This transition has redefined property sales reflecting APGs innovation mission and driving its digital transformation. Furthermore, APG has adopted Software as a Service (SaaS) technology as a critical aspect of its offering and digital transformation. 

These offertings aim to empower local African property businesses with online platforms that enable growth, enhance professionalism, and promote efficiency. Additionally, integrating B2C listings with B2B business management portals helps local businesses manage their inventory more efficiently while reaching a larger audience. 

The Vision of ECV Group

The success of APG is due to the vision and strategy of the ECV Group. As a pioneer in developing SaaS-enabled online marketplaces in early-stage emerging markets, ECV Group has carved a niche in the real estate and automotive industries in emerging markets. 

The group’s unique approach to global scaling fosters growth by allowing for the transfer of ideas, talents, and innovation from one market to another – thereby aiding the digital transformation of businesses in early-stage emerging markets. 


African Property Groups’ expansive operations across Africa demonstrate its commitment to meeting the evolving needs of the property market in this digital age. By creating dynamic digital marketplaces that meet current and shape future demands, it stands tall as an innovative leader in shaping Africa’s future real estate sector.


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