TechInAfrica — E-Commerce platform, Jumia Group has appointed Diana Owusu-Kyereko as the new Chief Executive Officer (CEO) for its Ghana office. The former CEO was Ore Odusanya who had sat as the country manager since 2016. It is revealed that the announcement was also served as a move for the company to promote gender equality in the workplace.
Prior to this role appointment, Owusu-Kyereko was the chief commercial officer (CCO) for Jumia Kenya. It was interesting that she has been on the Jumia Africa team during her time serving as the director of mobile and tablet for Jumia Nigeria and Jumia Africa for about seven years.
She was the general manager at Ringier Ghana before joining Jumia in 2013. While in Ghana, she also managed tisu.com.gh, an online discount startup.
Diana Owusu-Kyereko is a Ghanaian who holds a Masters in Management, Organisations and Governance, Business Administration and Management from the London School of Economics and Political Science. Prior to these two studies, she also had a Bachelor of Arts degree in Social Sciences from the University of Leeds, UK.
In 2013, Jumia expand its services in Ghana, a year after it launched its service in Nigeria. The company is now present in 14 African countries. Furthermore, it appears that the online marketplace has a plan to prove its gender parity plan with its top leadership position in Nigeria, the CEO, being occupied by Juliet Anammah. Incidentally, she rang the company’s IPO bell when it listed on the New York Stock Exchange in April 2019.
According to the company’s official statement in its blog, the Jumia Africa team claims to have one of the highest proportions (40%) of female leaders in positions such as managers, MDs, and CEOs. Results from this new appointment are expected to portray this initiative as a worthy cause to some extent.