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First-Ever Startup Guide Africa Series 2020 Calling for Purpose-Driven Startups


TechInAfrica — Startup Guide Africa Series 2020 is calling on startups and founders doing purpose-driven business in East and West Africa region to submit nominations to be part of the comprehensive guide.

Founded in 2014, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help entrepreneurs connect with communities and resources.

Managing Director at SAP Africa, Cathy Smith believes that supporting the growth of a thriving startup ecosystem is a powerful means of fostering greater digitization. “As described in UN Sustainable Development Goal 17, the partnership is a vital component to solving some of the defining challenges of our time. By fostering a stronger and more dynamic startup ecosystem in our key East and West African markets, we hope to inspire and equip a new generation of African innovators as the Fourth Industrial Revolution gathers pace across the continent.”

Sissel Hansen, founder and CEO of Startup Guide, said, “We are calling on all entrepreneurs, innovators, hubs, universities, experts and contributors to the thriving startup ecosystems in Nairobi, Lagos, Kigali, and Accra to submit their information and become part of an invaluable resource that connects local startups with communities and resources across the East and West Africa regions. In particular, we want to shine a light on the local success stories of companies and creators that are working towards making their cities thrive in impact-driven entrepreneurship.”

Startup Guide’s global footprint covers some of the leading startup cities around the world, including London, New York, Berlin, Tel Aviv, and Stockholm. After launching in Cape Town and Johannesburg in 2019, Startup Guide has now shifted attention to the key innovation ecosystem players in Nairobi, Kigali, Lagos, and Accra.

This comes with the support of global partner SAP Next-Gen, a purpose-driven innovation university, and community for the SAP ecosystem that connects companies, partners and universities around innovation activities linked to the UN Sustainable Development Goals.

Kwena Mabotja, Africa Regional Director for SAP Next-Gen, says, “The Startup Guides will provide practical information, in-depth interviews, and insightful tips to accelerate the growth of local impact startups by connecting them to corporate innovation initiatives, accelerator programs, and useful business resources. Our ongoing global partnership with Startup Guide also creates opportunities for local entrepreneurs to tap into the global SAP Next-Gen ‘innovation with purpose’ network including more than 3,800 educational institutions in 118 countries around the world.”

Nominations for the East and West African Startup Guides are now open and will close on February 7, 2020. If you would like to participate and to be included in the book, visit .



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