in ,

Fawry and Partners Establish ‘Roaderz’, A Digital Mobility Platform for Last-Mile Delivery

Fawry partners with logistics industry veterans in venture, which will provide merchants with digital shipping and delivery services

credit: Roaderz

TechInAfrica – The Egyptian leading e-payments solution provider, Fawry has signed an agreement with Samer Gharaibeh, Softec Technologies, and Ammar Zawaideh to co-found Roaderz, an innovative crowdsourcing platform that connects individual couriers and small delivery operations with e-commerce merchants and social sellers.

The platform allows merchants to request a courier on demand, book advance shipment schedules, and monitor the shipment and delivery status in real-time with AI support. Commuters who ship and deliver with their personal vehicles will be able to earn additional income with Roaderz policy.

Roaderz is scheduled to operate during H1 2022 and is expected to help e-commerce merchants and social sellers scale their business while securing the transaction with customers. It will be integrated into Fawry’s nationwide network of small and medium-sized retailers, providing more options to customers. It is also seen as a significant addition to the growing social commerce and e-commerce space in Egypt.

Commenting on the launch, Fawry CEO Eng. Ashraf Sabry said: “We’re very excited to be introducing Roaderz to the Egyptian market. This is an exciting investment in the logistics industry, where are building operations from the ground up, taking a direct role in operations, quality control, sales, and training.

“Last-mile delivery is a complex and exciting challenge. We’re entering into this challenge open-eyed and with faith in the power of technological solutions to improve outcomes for smaller merchants by enhancing their commercial reach.”

“We and our partners share the belief that putting our collective resources behind Egypt’s underserved SME space can yield great benefits,” added Sabry.

“Our goal with Roaderz is to create a solution which can also have a broader social impact, by putting smaller businesses on a level playing field with larger competitors, providing couriers with flexible work and income opportunities, and reducing carbon emissions by decreasing the average kilometers traveled by a shipment before it reaches the end-user.”

Fawry is joined by a list of veteran ventures, such as Ammar Zawaideh with two decades of experience in executive management, corporate finance, and financial institutions, and had previously co-founded several establishments and held advisory roles with regional organizations, with his current role as the Chief Executive Officer of Roaderz. One more veteran is Samer Gharaibeh, the co-founder of Roaderz and founder and CEO at Mylerz, a parcel delivery company that leverages unique technologies to ensure rapid, same-day, and next-day fulfillment for Egyptian customers. He was former CEO for Africa at Aramex, a multinational courier, logistics, and parcel delivery company.

“Since the establishment of Mylerz in 2019, it has grown increasingly evident that the Egyptian market greatly needs a last-mile courier service aimed particularly at SMEs, social sellers, and e-commerce operations,” Gharaibeh said.

“We figured we could leverage this gap in supply and demand to develop a modern digital platform that provides both merchants and drivers with a frictionless, hassle-free system for transporting merchandise. With our and our partners’ capabilities and talent, we believe that Roaderz will be optimally placed to provide a user experience of the utmost efficiency and reliability.”

For more information on Roaderz, visit

About Fawry for Banking and Payment Technology Services

Founded in 2008, Fawry is the largest e-payment platform in Egypt serving the banked and unbanked population. Fawry’s primary services include enabling electronic bill payments, mobile top-ups, and provisions for millions of Egyptian users. Other digital services also include e-ticketing, cable TV, and a variety of other services. Through its peer-to-peer model, Fawry is enabling corporates and SMEs to accept electronic payments through several platforms including websites, mobile phones, and POSs. With a network of 36 member banks, its mobile platform, and more than 250,000 agents, Fawry processes an average of 3 million transactions per day, serving an estimated customer base of 35 million users monthly. Learn more at

About Softec Technologies 

Softec Technologies is a globally recognized, award-winning technology company specializing in artificial intelligence and visibility solutions for transportation, mobility, logistics, and command & control. Softech helps more than 4,000 organizations achieve logistics excellence with its cloud platforms and on-premises deployments. Led by co-founder Nour Shawky, Softech will build Roaderz’s technology platform, contributing to the venture with its extensive track record and AI-powered solutions for last-mile logistics.


What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *

Cellulant to Operate in Kenya After Central Bank Approval

After The Rapid Growth in Egypt, OPay Group is Targeting a Major Expansion in North Africa and The Arab Region