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Google’s entrance into the artificial intelligence market was late but dramatic


When Google, also known as “AI-first” company, puts all of its weight behind the technology, you know that the AI race is entirely on.last week, the search giant held its yearly developer event, Google I/O, which showed how aggressively it wants to adopt and use the technology in most, if not all, of its products.

Gmail will soon write your letters for you, for example. Google Maps will be interactive and use AI. Search, which is Google’s main product, will quickly show AI findings. If you use Google Workspace, you can expect to see generative AI tools in Docs, Slides, Sheets, and other Google products.

But perhaps the most critical AI-related news was that Bard, a competitor to ChatGPT, is now being rolled out in 180 countries. There will no longer be a waitlist for Bard, and it will be widely available in English, Japanese, Korean, and more than 40 other languages soon.

If you work in the creative field or technology, you should adopt these AI tools to stay current. This guest piece by Alistair Errington, a Snapchat Partner Director at Ad Dynamo by Aleph, looks at how AI is changing digital marketing rules and how to take advantage of them.

What else is happening with technology in emerging countries and the rest of the world? Well, Twitter was in the news (again) because of its new private Direct Messages (DM) feature, and it just finished looking for a new CEO.

In the meantime, Vietnam is making sure that social media users are who they say they are, and Singapore is now using WhatsApp’s payment service for businesses. In Africa, MTN is getting rid of some of its assets in West Africa, and Airtel’s API for companies appeared first in Uganda.




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