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Jumia is discontinuing Prime, its subscription-based delivery service in Africa


The African e-commerce giant Jumia said its Amazon-style subscription-based delivery service, Jumia Prime, has been on hold indefinitely.

Jumia Prime, which debuted in 2019 as a user acquisition tactic, was a subscription-based delivery service that offered free shipping on the e-commerce marketplace.

Even though the company had more than 3.1 million active customers on the e-commerce platform in Q3 2022, which was a 3.5% increase from last year, more was needed to help the company reach its goals with Jumia Prime.

In related news, Jumia announced the suspension of its logistics-as-a-service offering in selected geographies, mainly “to non-e-commerce clients in countries where It thinks that management should focus on making the logistics of the core e-commerce business more efficient.

Despite this, it would continue to operate Jumia Logistics in Nigeria, Morocco, and Ivory Coast countries, “where logistics infrastructure is ready to support third-party traffic and where proof of concept for this service has already been developed.”




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