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OPPO Expands into South Africa with Launch of New AI and IoT Product Range


OPPO, an international leader in smart devices, is excited to unveil its commitment to enhancing the Internet of Things (IoT) ecosystem with its latest product offerings for 2024, specifically targeting the South African market. IoT, for those who might not be familiar, involves a network of physical objects that communicate and exchange data with each other, enabling smarter and automated experiences for users. This initiative is set to revolutionize connectivity and innovation in the area, in line with OPPO’s goal for a world where everything is connected effortlessly.

In this venture, OPPO plans to launch a diverse array of smart products, including wearable technology, headphones, tablets, and more, aimed at fostering a smart lifestyle that’s accessible from anywhere at any time. These products will be integrated seamlessly through OPPO’s comprehensive IoT platform, ensuring a smooth and interconnected user experience.

OPPO is deepening its commitment to the IoT ecosystem by leveraging Artificial Intelligence (AI) to enhance the connectivity and intelligence of its smart devices, ranging from wearables to tablets. By integrating AI into its IoT infrastructure, OPPO ensures its devices are capable of learning and adjusting to the user’s habits and preferences, offering a tailor-made experience.

Investing heavily in AI, OPPO is positioning this technology at the heart of its future growth strategy. On February 20, the company took a significant step forward by establishing the OPPO AI Centre. This new center is dedicated to concentrating the company’s efforts on AI research and development, focusing on user-centric technology exploration and application, with the aim of making AI’s advantages accessible to all.

OPPO is dedicated to pushing the boundaries of AI and bringing its innovative spirit to diverse markets globally, including Africa.

“Liam Faurie, Head of Go-to-Market at OPPO South Africa, states, “South Africa presents a vibrant market with a keen interest in technological progress and innovation. Our IoT ecosystem is customized to cater to the specific demands of this market, providing state-of-the-art technology that enriches the lives of our customers.”

OPPO’s IoT strategy aims to create a more user-friendly and accessible experience for customers, focusing on meeting the changing needs of consumers in South Africa by emphasizing connectivity and innovation in daily activities.

Faurie highlights, “At OPPO, we consider ourselves to be allies in the digital journey of our customers. Our contribution goes beyond just offering smartphones; we aim to serve as a bridge to a smarter, more interconnected way of life. Our IoT ecosystem is crafted with this purpose in mind, seeking to enhance our customers’ experiences in areas like personal entertainment, health, and sports.”

Debuting this month, OPPO is set to release its latest IoT offerings, including the eagerly awaited Watch X, equipped with Google’s Wear OS, Sapphire Glass, an impressive 12-day battery lifespan, SuperVOOC™ fast charging, and swappable straps. These innovations represent the fluid integration of AI into our lives, providing not merely smart gadgets, but a smarter lifestyle.

OPPO is dedicated to fostering a smarter lifestyle through its IoT ecosystem, which allows for effortless connectivity between devices, improving both productivity and entertainment. With a deep commitment to research and development, OPPO seeks to integrate sophisticated technologies such as AI to elevate user experiences further.

Faurie expressed enthusiasm about bringing these innovative products to the South African market, stating, “Our IoT ecosystem transcends mere devices; it’s about crafting a seamlessly interconnected experience that enhances every facet of our customers’ lives.”




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