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Pricepally, Nigerian startup receives funding from GreenTec

GreenTec Capital has an operational presence in 12 African countries


GreenTec Capital announced its investment into Pricepally an innovative digital wholesale startup. The Nigerian based platform allows users to buy food and other products individually or collectively. Saving costs on food shopping in urban centers is vital for every home, and that’s what Pricepally aims to solve.

GreenTec Capital was drawn to the operating principles governing Pricepally. One being the Shared Economy that involves manufacturers, wholesalers, and farmers aiming for shared prosperity. Secondly, the platform has a powerful social component allowing users to make collective purchases and make huge savings.

PricePallywas featured by Reuters alongside other African food tech companies that help consumers access food safely while saving on costs. The startup was also selected for the Westerville Young founders programme.

Pricepally has experienced astronomical growth due to the shift to digital solutions that have marked the global pandemic. Pricepally wants to re-invigorate the African food situation throughout the continent by connecting the stakeholders concerned across their platform.

Maxime Bayen, Senior Company Builder GreenTec Capital expressed their desire to support households with “essential and quality food” at  an “affordable price.” Luther Lawoyin, CEO of Pricepally was excited over the collaboration with GreenTec seeing it mirror their vision for a sustainable food system” for “urban African cities.”


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