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Transforming the Automotive Market in Africa: The Emergence of


In a region where owning a car is synonymous with both mobility and economic opportunity, is reshaping the automotive industry. Launched by Africar Group, a leading entity in African automotive classifieds, is active in South Africa, Morocco, Côte d’Ivoire, Senegal, and Rwanda, with ambitions to expand its reach. This platform is spearheading a new era of enhanced trust and transparency in the car buying, selling, and trading process.

Launched in 2022, has revolutionized the conventional car marketplace by offering customer-focused services typically seen in the new car industry. These include a solid refund policy, warranties on key car parts, roadside assistance, comprehensive insurance options, and regular maintenance services. These initiatives are improving the purchasing experience and establishing considerable trust among customers in a market that was previously disorganized and opaque.

Supported by Stellantis—one of the global leaders in automotive manufacturing with prominent brands like Peugeot, Citroën, Jeep, Fiat, and Alfa Romeo— benefits from extensive industry knowledge and resources. This backing enhances the platform’s ability to deliver unparalleled service quality and dependability, thereby redefining standards in Africa’s used car sector.

Axel Peyriere, CEO and co-founder of, emphasizes the company’s mission, stating, “At, we do more than just sell cars; we cultivate a culture of trust and excellence. Our collaboration with Stellantis boosts our ability to provide an exceptional marketplace tailored to the distinct needs of African consumers. We are dedicated to broadening our reach and continuously innovating to empower consumers and revolutionize the automotive industry across Africa.”’s inception is a strategic step by Africar Group, which manages over 45 prominent online platforms across Africa, aimed at unifying the fragmented automotive market. The platform tackles major challenges such as trust and vehicle quality. By offering warranties on critical car components and incorporating a range of automotive services, ensures customers get value for their money and peace of mind.

The influence of goes beyond streamlining transactions; it significantly boosts the economic vitality of the regions it serves. By making car ownership more accessible and dependable, the platform supports wider economic progress and personal mobility. Its operation in varied markets—from the advanced economy of South Africa to the emerging markets of Côte d’Ivoire and Rwanda—demonstrates its versatility and dedication to meeting local demands.

Furthermore, marks a significant shift toward digital solutions in African commerce. The platform caters to both digital natives and traditional traders, facilitating their transition to the digital marketplace and offering new business expansion opportunities. This change is pivotal as it complements broader digital transformation efforts across the continent.

Additionally, the comprehensive services provided by, such as insurance and maintenance packages, address common concerns associated with buying used cars. These services guarantee that vehicles sold through meet high standards of quality and reliability, fostering a stronger secondary car market.

As continues to grow, its innovative model could potentially establish a new benchmark for automotive trade not only in Africa but globally. By integrating essential services, trust, and transparency into the used car purchase process, is transforming how Africans purchase vehicles and revolutionizing the auto trade industry on the continent.


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