The company announced this at its first PrimeX event in Johannesburg. It said that the move was in line with the group’s strategy of entering new markets, expanding its content offerings, and giving advertisers new and innovative platforms to reach as many people as possible interested in the future.
Primedia is a media conglomerate that provides clients with outdoor advertising via billboards. The media conglomerate owns radio stations 947 and CapeTalk, as well as the television news channel Eyewitness News. Primedia also claims that it will use the newly purchased land in Ubuntuland to offer advertisers virtual billboards that replicate the presence of these platforms in the real world, effectively becoming Africarare’s sales house.
Mic Mann, co-founder and CEO of Africarare said this about the land purchase: “We are thrilled to have Primedia join Africarare. Because of this media giant’s excellent skills, their platforms are essential to the lives of so many South Africans. We look forward to working with them on solutions that will take this further and give advertisers new ways to connect with their audiences.
Primedia is the latest South African company to buy land in Africarare’s Ubuntuland metaverse. MTN and Nedbank are already there.