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Senegalese Retail Tech Startup ProXAlys Lands $500K in New Funding Round


ProXalys, a Senegalese startup focusing on digital transformation for business-to-business trade, has secured a $500,000 investment to bolster its expansion. The investment round was spearheaded by Tunisia-based seed fund 216 Capital, with participation from Haskè Ventures and Digital Africa as part of their FUZE program. This funding marks a significant milestone for ProXalys, following their pre-seed funding round of $150,000 in 2022.

Founded in 2021 by Thierno Sakho, ProXalys aims to revolutionize Senegal’s informal trading sector by digitizing the entire value chain, reimagining supply procedures, and empowering local traders. Hassen Arfaoui, Principal Investment Manager at 216 Capital, highlights ProBoutiK’s pivotal role in advancing digitalization and financial inclusion within Africa’s unorganized retail landscape. Arfaoui emphasizes a shared commitment to fostering financial inclusion and digital transformation for sustainable economic growth in the region. ProXalys intends to utilize the investment to strengthen its data and artificial intelligence teams in Senegal and Tunisia while expediting the launch of its new product, ProBoutik.




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