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Africa Introduces First Driving Lesson Booking App


TechInAfrica – Africa welcomed a new automotive tech startup Nubee as the first driving lesson booking app on the continent.

Launched in September 2020, Nubee was founded by Stellenbosch University alumni law students Jarryd Strydom and Jason Bruce-Brand.

“We believe the driving lessons industry is ripe for innovation, and that our product makes the whole process life-cycle far easier for both learner drivers and driving instructors. Moreover, by leveraging technology to improve the transparency of driving instructor quality, the driving ability of new drivers will be bolstered, leading to safer roads, “Bruce-brand said.

“The traditional driving school landscape makes it very difficult for small driving schools to gain market share as client acquisition is largely based on driving school size or word of mouth. Nubee changes this in that driving instructors who provide the best service will ultimately secure the most clients.”

Currently, the service is available to book in Cape Town, Stellenbosch, and Somerset West, with nationwide scaling and global expansion plans from mid-2021.

“The user interface can be described as an ‘Uber for driving lessons’,” explains Bruce-Brand.

The platform features include:

  • Booking of driving lessons in real-time with qualified and vetted driving instructors
  • In-app payments for driving lessons
  • Geolocation software to ensure the safety of both instructors and learner drivers
  • A calendar feature
  • A chat function
  • Built-in ratings and reviews.

The app can be downloaded from Playstore and Appstore.



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