TechInAfrica – Consumption in Africa will be the market of the 21st century. That’s Deloitte’s perspective in their recent study (in French only) that you can read here.
Here are a few facts about consumption in Africa for the 21st century to come:
- 2010 population was 1 billion, with 355m people from the middle class. By 2060, population will be more than 2 billions, with 1.1 billion in the middle class.
- Ivory Coast, Cameroon, Ethiopia, Uganda and Mozambique are the countries with the biggest growth rate. Bigger economies like Nigeria, Egypt or South Africa are still having a steady growth.
- 97% of people in Africa will have a mobile subscription by 2017. 30% of them with a smartphone.
- 1/5 young africans have already bought a product online with its mobile phone.
- Annual growth will be 7.7% per year between 2014 and 2017. At least twice of the one of developed countries.
- African GDP will be 1,100$ billion higher than today in 2019.
- Africa will be the second market for companies investments by 2017.
- Morocco, Algeria, Tunisia, Lybia, Egypt, Sudan, Kenya, Nigeria, Ghana, Angola and South Africa combined gathers 80% of the continent’s GDP.