Ride-hailing platform Bolt is set to reward its loyal drivers with up to N50 million in the latest edition of its Drive for a Prize campaign. The campaign, which is open to new and existing drivers in Bolt’s markets across Nigeria, will run for eight weeks and will see drivers across the country win various prizes.
This is the fourth edition of the Drive for a Prize campaign, a driver support initiative to celebrate the e-hailing company’s top-performing drivers. Winners of the campaign will be rewarded with various prizes, including home appliances, mobile phones, and cash.
Commenting on the campaign, Bolt Nigeria Country Manager Yahaya Mohammed said, “At Bolt, we recognise that drivers are fundamental to the continued growth of our brand in Nigeria. We are excited to see drivers get rewarded in addition to their regular income.”
The Drive for a Prize campaign will work as follows: Drivers will earn points for completing trips, maintaining a high rating, and providing excellent customer service. The driver with the most points each week will be the weekly winner. New drivers will receive bonus points to kickstart their participation.
The campaign will run from September 5 to October 28, 2023. Drivers can learn more about the campaign and how to participate on the Bolt website.
“The ‘Drive for a Prize’ campaign is just one of the ways Bolt appreciates and rewards drivers for their dedication to serving riders diligently,” Mohammed said. “We hope that this initiative will further motivate drivers to continue delivering top-quality service to riders.”
The company also offers a variety of other benefits to drivers, including insurance, fuel discounts, and access to training programs.