Cloud-based e-commerce enablement platform ExpandCart has raised $2.5 million from a Serie A round. The round was led by Egypt VC Sawari Ventures, alongside Agility Ventures, Graphene Ventures, and some angel investors. The investment will be channeled towards digital commerce solutions targeting online and offline retailers reducing the gap between merchants and suppliers across the Middle East.
ExpandCart was formed in 2013 by Sameh Nabil and Amr Shawqy to enable individuals and businesses to build online stores in English and Arabic on their platform. The startup offers integrated point-of-sale systems for retailers that help in managing their omnipresence presence. ExpandCart also has branded mobile app solutions for merchants.
According to Menbaytes, ExpandCart claims to have over 20,000 merchant-users across 40 different countries. The company’s monthly plans range from $19 to $99, slightly cheaper than Shopify plans at $29 per month. Despite the popularity of mainstream platforms such as Shopify, ExapndCart offers simple integration options with local and regional payment & gateway logistics solutions.
ExpandCart had their last funding round in 2019 that saw participation from Agility Ventures, making this a follow-on funding from their part.