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Egypt female entrepreneurs to receive business skills from the Heya Raeda 2021 Program

The Heya Raeda 2021 Program looks to support 300 female entrepreneurs in the early-stage

Heya Raeda 2021 PROG

The Technology Innovation and Entrepreneurship Center, TIE (a branch of ITIDA) has collaborated with The American University in Cairo, the Center for Entrepreneurship and Innovation, and the School of Continuing Education to support female entrepreneurs taking part in the Heya Raeda 2021 program.

The program will target early-stage female entrepreneurs, helping them start new projects while focusing on business development rather than theory. Basics in business development will be introduced as a basic secondary skill that will help them run successful operations, reduce wastage in resources and opportunities, and help in advancing to other entrepreneurship programs within TIEC and the larger ecosystem.

ITIDA CEO Amr Mahfouz expressed excitement in teaming with the AUC’s Center for Entrepreneurship and Innovation in an effort to support female entrepreneurship and foster innovation. The initiative looks to instill an entrepreneurial spirit while encouraging more female entrepreneurs to enroll in ICT and support over 300 early-stage projects. Unlike the previous editions of the program, this year will mark a 60% increase in the number of female beneficiaries.

The program will employ interactive online webinars accompanied by training modules that involve idea generation and validation, communication skills, business modeling, strategies, and other technological enablers. The Heya Raeda 2021 program is part of SCE’s extensive portfolio that looks to expand outreach while empowering the community by enhancing productivity and performance.


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