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Agritech startup Zowasel receives $100K funding from Guinness and Promasidor at the UN WFP Zero Hunger Sprint


Zowasel, a sustainable marketplace crop platform for Africa has received a $100,000 investment from Guinness Nigeria Plc – a subsidiary of Diageo and pan-African consumer packaged food manufacturer Promisador Nigeria Limited. The award was issued at the UN World Food Program‘s Zero Hunger Sprint.

At the 2021 Hunger Sprint inauguration event held at Victoria Island in Lagos, Nigeria on July 30th, Zowasel received two investments worth $100,000 from the $250,000 in commitments from five corporate organizations including Promasidor Nigeria Limited, Guinness Nigeria Plc, Nigeria Breweries Plc, the Tolaram Group, and TGI Agriculture.

The “Zero Hunger Sprint” is an initiative of the WFP looking to empower social innovators across Nigeria with the resources needed to accelerate their ideas and eliminate hunger by the 2030 goal of achieving Zero Hunger. A Zero Hunger Roundtable platform is supported by the WFP Nigeria and Nigeria’s Ministry of Humanitarian Affairs that brought together the private sector, government, and development agencies to look at collective solutions that contribute to zero hunger. The Munich-based  WFP Innovation Accelerator and Nairobi-based Innovation Hub in Eastern Africa both work well globally.

With the new secured financing, Guinness and Promisador will join its marketplace of off-takers and rely on the traceability and sustainability software on the supply chain. Mr. Bruno Gruwez, the MD/CEO of Promasidor Nigeria Limited expressed delight in investing in Zowasel and supporting their efforts to build a “game-changing business model” that will benefit smallholder farmers, business founders, and the country at large.

Source: Zowasel



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