Grace Ashiru
Elloe, a conversational e-commerce firm, has announced that it has acquired Flo by Saada, a Kenyan social commerce startup established by Gershon Mwaniki. The amount of the acquisition was not announced publicly.
The social commerce firm that was just bought makes it possible for small and medium-sized businesses to construct conversational commerce solutions and process payments over USSD, voice, WhatsApp Business, and programmable SMS.
Flo by Saada was developed to assist businesses in their efforts to adapt to the growing prevalence of instant messaging as the primary method of communication.
Gershon said in a press release that was shared with TechCabal that the app will be used “both to connect with family and friends and to get instant, personal, and attentive experiences from brands.” “On the client roster for Flo by Saada are organizations such as Telkom Kenya, Quick Bus, and Oxfam, in addition to other businesses in the entertainment, retail, customer experience, entertainment, hospitality, and travel industries.
Elloe will incorporate the technology to complement its existing portfolio of messaging services with a packaged offering driven by artificial intelligence. The team from Flo by Saada will join Elloe’s product and engineering group based in Kenya.
Owen Sakawa, the CEO of Elloe and its founder, provided TechCabal with a written statement regarding the acquisition. Since its inception, Elloe has placed a strong emphasis on social commerce, and forming essential relationships with Flo by Saada represents a significant step in expanding our business.
Since its inception, Elloe has placed a strong emphasis on social commerce, and forming meaningful relationships with Flo by Saada represents a significant step in expanding our business. By connecting organizations and customers worldwide, we will be able to integrate the strengths of Elloe and Flo by Saada.”
In addition to this, he stated that “[Elloe’s] investments in this area are vital to Flo by Saada’s ability to be at the forefront of offering businesses with the most innovative methods to connect with fans and customers worldwide.”
Through working together, our objective is to establish ourselves as the partner of choice for both customers and companies. Our position as industry leaders in the rapidly developing field of social commerce will only continue to gain in popularity. Customers can successfully implement chatbots and find solutions to challenges at scale with the help of our unique platform, an AI infrastructure for conversation.
This transaction comes on the heels of a slew of recent big partnerships, mergers, and acquisitions in the African technology industry.
