EQDOM and AUTO 24 partner to ease used car sales and financing in Morocco


EQDOM and, major players in the consumer credit and automotive industry sectors, have signed a partnership aimed at improving the used vehicle buying experience in Morocco, with a focus on the quality of the user experience at the heart of the transaction.

This partnership seeks to provide customers with a digital, smooth, and optimized purchasing journey for greater satisfaction. Through EQDOM’s Saphir application, which offers a digitalized customer experience, will allow its customers to benefit from a new use of online credit offers with faster approval times.

“This partnership with marks a major step in our commitment to offering our clients financial solutions that are increasingly better adapted to their needs. EQDOM’s innovative digital paths combined with the sales and service expertise of AUTO24 allow us to offer them a turnkey offer,” explains Mr. Aziz Dalaoui, General Manager of Eqdom.

Mehdi El Mazouni, General Manager of AUTO24 Morocco, adds, “This innovative partnership with Eqdom strengthens our commitment to excellence and accessibility. By joining forces, we aspire to redefine the automotive experience for our clients in Morocco positively.”

EQDOM, Innovative, and Tailor-Made Financing Solutions

A significant player in the field of financial services in Morocco and a subsidiary of the Société Générale Group, EQDOM offers its clients innovative financing solutions while ensuring that their journey is as smooth and transparent as possible.

AUTO24, The Vanguard of Certified Mobility in Africa

A subsidiary of Africar Group, stands out in the automotive world by reinventing the purchasing experience for certified used cars across various African countries, including Ivory Coast, Rwanda, Senegal, and South Africa. Committed to excellence, innovation, and customer satisfaction, relies on cutting-edge digital solutions inherited from its parent company, Africar Group, a pioneer in online car ads in Sub-Saharan Africa since its inception in Australia in 2016.

With the support of Stellantis, its main investor, aligns its ambitions with Stellantis’ strategic plan, “DARE FORWARD 2030,” aiming to enrich its offering of mobility solutions tailored to the specific requirements of the African market.

About Africar Group

Africar Group Pty Ltd is an Australian entity that develops and operates the largest network of automotive marketplaces in Africa. Available in over 45 countries and covering markets totaling more than one billion people, its platforms have helped millions of buyers and sellers of used vehicles conduct transactions more safely and easily over the past few years. Africar Group is a company powered by Emerging Classifieds Ventures (, which specializes in creating and developing marketplaces in emerging markets. For more information, visit


A subsidiary of the Société Générale Group, EQDOM is a leader in consumer credit in Morocco and is recognized for its creative financing solutions tailored to the needs of Moroccans.

For more information, contact:

Ghita El Arabi – Marketing & Communication Manager Morocco

[email protected] – +212 663-312440


What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *

According to Fundza Literacy Trust’s annual survey, 81% of female mobisite users are unemployed, with 7.7% having stopped searching for work

Fintech Startup Tookeez from Morocco Secures $1.5 Million Investment