TechInAfrica – Telkom has appointed Levergy, part of the global M&C Saatchi Sport and Entertainment network as its new sponsorship agency.
The agency is expected to grow the commercial program for Telkom’s gaming and esports asset, VS Gaming.
“2020 was a challenging year, not only for Levergy but for our industry as a whole. So, to kickoff 2021 with a major new client is not only immensely exciting but a great boost for our agency,” Levergy managing director Ray Langa says.
“We are very proud of our continued growth, especially under these testing times and are delighted to welcome Telkom to the Levergy family. Our first few engagements with the team have been hugely encouraging and it’s great to see one of South African’s leading brands placing huge importance on the impact that sponsorships and passion-based marketing can create for the brand and the business.”
According to Telkom consumer chief marketing officer Gugu Mthembu, the agency set itself apart with its creative and commercial insight and strategy, and its deep understanding of the growing e-sports sector making them ‘an ideal partner’.
“They have also shown impressive tenacity with the solutions they created for their existing partners in the toughest year in memory for the sponsorship industry. I would like to congratulate them on their appointment, and I look forward to the meaningful impact they can bring to our brand.”