IDC, a global technology research and consulting firm, says that in the first quarter of 2023, the Middle East and Africa (MEA) personal computing devices (PCD) market, which includes desktops, laptops, workstations, and tablets, will drop by 18.9% from the same time last year.
International Data Corporation (IDC) predicts that 4.8 million units will be shipped across the region in Q1 2023 and 7.6 million units will be shipped throughout the year, a decrease of 10.9% from the previous year. Shipments are expected to continue until 2023, when they return to where they were before the pandemic.
Based on the industry analysis, PCD shipments to most countries in the region, including big markets like South Africa, the UAE, Israel, and Turkey, are expected to go down because demand is generally slowing down.
The falling value of local currencies against the US dollar in countries like Egypt, Pakistan, Nigeria, and Turkey, which has caused import prices to rise, is also likely to hurt demand.
Despite these problems, Pakistan and Egypt are expected to get big deals on education, and Nigeria is expected to get a big deal on government.