TechInAfrica – Stanbic IBTC Bank, a member of the Standard Bank Group, an authorized financial services and registered credit provider, has been renowned amongst the Top 100 banks with effective and corresponding use of social media. Published by The Financial Brand, The Top 100 list recently revealed that Stanbic IBTC emerged on the 55th on the list of global social media savvy banks for the third quarter of 2019.
The list, whilst also featuring other banks and credit unions considered adept at utilizing social media platforms for their respective markets, puts a number of things that was deemed a necessary consideration for the financial institutions to be eligible to make it to the list. This includes Facebook likes, Twitter followers, most tweets sent, most Twitter accounts followed, most YouTube video views and most YouTube subscribers.
Stanbic IBTC, in a conforming manner, boasts 593,055 Facebook likes, 240,555 Twitter followers and 8,676,407 YouTube videos at the time the list was released.
“I am delighted that Stanbic IBTC Bank emerged as one of the top banks effectively utilizing social media, globally. It is proof that even though we are a Nigerian bank, we are taking giant strides globally in the social media space. This is also a reflection that our digitization agenda is producing results,” Dr Demola Sogunle, Chief Executive of Stanbic IBTC Bank PLC professed.
In addition, Sogunle also underlined that the company’s social media presence is designed to promote to potential customers that their service delivery is at competitive level, bolstering the bank’s agility and continuous innovations.
“Complaints which cannot be resolved via other e-banking channels can be resolved via our social media platforms. They also provide a fast and efficient means of passing information to our customers; hence the high level of interactivity on the platform,” Sogunle added.
With this, Sogunle (and the company) also hopes to move up in ranking within the next, subsequent reports.