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Stash by Liberty App exceeds 100,000 active users as SA savings culture rises


The Liberty Group looks to get more South Africans into a savings culture using the Stash investment app which passed the milestone of 100,000 users. Stash by Liberty mobile app was developed by financial services and property investment companies. The app launched into the South African market in April 2017 purposefully to help its users invest through small daily, weekly, and monthly savings in tax-free saving accounts.

Glenn Grimley, the chief specialist for ecosystem products, pointed out the awards as an “extraordinary milestone” and “positive recognition” of Stash’s digital journey. He pointed out their intention to create an “interactive user experience” that eases investment.

The app recently won the “Outstanding Customer Experience Transformation in Insurance Award” and the “Best Insurtech for Digital Customer Experience Award” at the 2021 Digital CX Awards.

More on Stash investment wallet available on


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