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Telecoming Invests in African Edutainment Content Producer, Ubongo


TechInAfrica – For the past few years, education technology (edtech) has been growing increasingly. As a result, many edtech startups and private entities starting to emerge, especially in some African countries. These Africa’s emerging edtech startups aim at tackling problems in education, offering solutions to the local context, and bringing social impact to the communities.

Telecoming, a European tech company that opened its operations across the continent, has entered a partnership with Africa’s edutainment content producer, Ubongo. It has consistently produced education contents, such as Akili and Me and Ubongo Kids, in Africa. Its edutainment contents distributed to Kenya, South Africa, and soon to expand to other African countries. It offers three languages: Swahili, French, and English.

Ubongo Kids Program
Ubongo Kids Program via

These kids educational contents produced in Tanzania and causing the boost of mobile traffic in Africa, particularly in Kenya (81%) and South Africa (71%). This excites the producer to scale up its educational contents for children.

Mohamed Benhamadi, Regional Operations Director-France & Africa of Telecoming, said, “Partnerships with local edutainment producers like Ubongo genuinely help us to encourage the delivery of high-value learning contents across the African market.”

Doreen Kessy, Chief Business Officer of Ubongo
Doreen Kessy, Chief Business Officer of Ubongo via

Meanwhile, Doreen Kessy, Chief Business Officer of Ubongo, remarked: “Telecoming’s expertise in delivering mobile content is extremely useful for our educational cartoons to reach more and more children across Africa.”

Telecoming opened its operation in South Africa in 2016 and partnered with key mobile carriers. It has always been committed to supporting local content producers. In the last few months, a Nigerian educational content, Bino & Fino, was launched to strengthen its strategy to attract the local community.


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