TechInAfrica – Fawry, the leading company in the field of banking technology and electronic payments, celebrated the signing of a cooperation agreement with My Fatoorah, the leading provider of online payment services in the GCC region, in order to provide FawryPay reference code service for My Fatoorah’s customers and merchants in the Egyptian market.
The agreement was signed in the presence of Mr. Bassem Lotfy, Head of Acceptance at Fawry, and Bola Saad, My Fatoorah Country Manager.
The cooperation comes in light of the increasing demand in the Egyptian market among users towards electronic payment solutions and options, which have become an integral part of citizens’ lives, coinciding with the digital transformation and financial inclusion that the world is witnessing in the recent period, as well as merchants’ awareness of the need to enhance their electronic services to customers.
Fawry works to support and enhance the operations of electronic payment companies that seek to enter the payments market in Egypt. It also works hand in hand with regional investments towards advancing the economy, in addition to Fawry’s continuous efforts towards supporting and enhancing the payments market through an innovative and new package in the field of banking technology and high-level technologies in the field of electronic payment, which would develop the digital economy.
Bassem Lotfy, Head of Acceptance at Fawry, said: “We are very pleased to cooperate with My Fatoorah, as it specializes in providing a wide range of electronic payment solutions at the regional level, which in turn will enrich the payments market with many advanced services and technologies in terms of digital payment solutions.”
He also indicated that this cooperation confirms Fawry’s interest in supporting and developing companies in order to advance the digital payments market.
Bola Saad, My Fatoorah Country Manager, said: “Based on its leading role in the field of banking services and financial technology, we chose Fawry to use one of their distinguished services by paying via FawryPay reference code, which makes it easier for merchants and the public to have multiple payment options suitable for all categories.”
He added: “ Therefore, our partnership today represents an exceptional opportunity to support and accelerate the growth of all our businesses in the Egyptian payments market, especially since’ Fawry’ has a wide spread in the Egyptian market.