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HMD Global and Jumia Kenya Partnership To Improve The Online Market Scene


TechInAfrica – HMD Global has formed the latest partnership with Jumia Kenya. As the home of the Nokia phones, the Senior Business Manager, East Africa of HMD (Nokia), Gopher Ogembo said that the new partnership will now allow them to have more control over their products in the market. This step also marks HMD Global among the 50 brands and more that have connected its brand with Jumia.

“The advantage of having Jumia Mall is that it is specific to our brand and that will allow us to have targeted campaigns and offers. The new category also gives the consumer a peace of mind that that the brand is behind this, so it’s authentic and also provides a level of trust, it provides a stamp of approval,” Ogembo said. HMD will stock both older and new releases of the devices, such as the Nokia 105 which launched this year, and accessories will also be included in the list. With the partnership, HMD also hopes that it will solidify the presence of the Kenyan online market. So far, the company has launched 22 devices into the marketplace.


The partnership has juggled HMD as the official distributor of all Nokia products under Jumia Mall, which is a new curated category on Jumia that allows customers to easily identify the official distributors of leading brands on the site. According to Jumia Kenya’s CEO, Sam Chappatte, the partnership allows customers to shop from the official suppliers if they choose to. And for brands to differentiate their official suppliers from the wider marketplace.”

“The new Jumia Mall channel is a great milestone in Jumia’s transformation into a brand-focused platform, guaranteeing top service and quality. We at Nokia are excited to pioneer these changes together with Jumia teams across Africa.” Chappatte added.



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