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Kenya insurtech startup MotiSure launches API platform


MotiSure a Kenya insurtech has launched an API-powered platform that provides personal accident cover for both riders and commuters by embedding insurance in their tickets and other mobility points of sale.

MotiSure was launched in 2021 by Jane Njau, Joel Macharia, and Thuita Wachira. The launch of this new platform comes after the trio sampled over 400 bike riders on why they did not sign up for pre-existing insurance solutions. These samples showed that road users barely subscribe to insurance policies as they are expensive and rigid.

As per Joel Macharia, the issues primarily faced were “affordability, on-demand, the flexibility of cover, benefits offered, and ease of access of insurance.” 

He went further to describe Traditional personal accident insurance as “expensive, rigid and out of reach” for over 600 million people commuters. MotiSure will then leverage its innovative and telematics tech on the moto-taxi industry. The product has undergone testing with over 4,600 pilot users prompting the startup to roll out with its first big client.

MotiSure earns revenue by keeping a percentage of the premiums paid by the clients. This helps the company give its customers a free asset tracking and telematics platform vital for internal use.


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