Mumzworld Secures the Highest Funding Ever for Expansion

Mumzworld, a startup established in 2011 for parental care raised the highest amount ever for its expansion. Mona Ataya who founded the startup and also acts as the CEO wanted to provide a solution for mothers to easily source products. Leena Khalil also joined hands with Mona during the formation stages of the startup. The startup assists children, mothers, and babies. It intends to offer their services in Saudi Arabia and North Africa. Moreover, the company recorded that its fifth funding broke past history of funding the company has ever obtained.
Swicorp and Wamda led the funding process as the key investors. Other investors who joined hands include Tarmer Group, Riverbank Technologies, and Saned. WSB Holding and Precinct Capita also chipped in during the funding process. Besides, various mother and child startups from Saudi groups contributed to the funding of Mumzworld. Mumzworld targets Saudi Arabia and it even intends to discuss with other investors before the end of Q2 of 2018. According to the Mona, the company will incorporate Wamda investment as a natural byproduct. Currently, the company dominates the vertical space for children and mothers. The startup continues to assist mothers to obtain information on various products for mothers and babies. Currently, Mumzworld operates with 2,700 retailers, manufacturers and distributors. The company prides itself on offering more than 200,000 products for their customers.