Following the success of its local content production efforts in the region, Netflix, the global streaming behemoth, has announced plans to expand its operations in Africa.
Since 2016, the company has put €160 million into making movies in Africa. This has created more than 12,000 jobs in Nigeria, Kenya, and South Africa.
Netflix’s decision to grow comes after the success of its South African series “Blood and Water,” which got a lot of attention worldwide in 2020 and ranked first in the US. South Africa is Netflix’s top African contributor, with more than 170 movies, TV shows, and videos.
The expansion is expected to help Netflix become the most popular streaming service in Africa, where local material is becoming more popular and competition from other streaming services is growing.
The move is also a big investment in the creative economy of the continent, giving African stories a chance to be seen by people worldwide.