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New Sports Content In Showmax Kenya

TechInAfrica – Showmax Kenya launched sport streaming in Kenya last month, and the new content includes new live-streaming capability, magazine shows, and highlight clips from all major events. But this month, Showmax takes it two steps above by scheduling 2 marathons and 13 live football matches from the likes of the English Premier League, Italy’s Serie A, Spain’s La Liga, and the Euro 2020 qualifiers. The contents are included within the standard subscription price.

 Along with its current TV series, movies, kids’ shows, and documentaries line-up, both pre-recorded and live sports content has been added as well, including the live stream of selected events from top international football leagues, athletics, motorsport, tennis, golf, and EFC (Extreme Fighting Championship). The highlight clips include:

  • Africa Sport On
  • Soccer Africa
  • What a Weekend
  • First XV
  • Inside Edge
  • Extra Cover
  • Final Whistle
  • EFC Insider

 The October lineup includes:

  • 15 Oct UEFA Euro 2020 Qualifiers: Switzerland vs Republic of Ireland
  • 18 Oct La Liga: Granada vs Osasuna
  • 19 Oct Premier League: Tottenham Hotspur vs Watford
  • 19 Oct La Liga: Mallorca vs Real Madrid
  • 20 Oct Amsterdam Marathon
  • 20 Oct Serie A: Sampdoria vs Roma
  • 20 Oct Serie A: Parma vs Genoa
  • 21 Oct Premier League: Sheffield United vs Arsenal
  • 25 Oct La Liga: Villarreal vs Alaves
  • 26 Oct Serie A: Inter Milan vs Parma
  • 26 Oct West Ham United vs Sheffield United
  • 27 Oct Frankfurt Marathon
  • 27 Oct La Liga Celta Vigo vs Real Sociedad
  • 27 Oct Serie A: Torino vs Cagliari
  • 27 Oct Premier League: Norwich Vs Manchester United

Niclas Ekdahl, CEO of MultiChoice’s Connected Video division mentioned a few content trials they’re working on for people.


“It’s early days for sport on Showmax – at the moment we’re in a testing phase to gauge interest. We’ll be trying a bunch of different content to see what works and see how people interact with it.”


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